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Subaru Impreza WRX STI Spec C launches
Thu, 23 Jul 2009The Subaru Impreza WRX STI Spec C launches in Japan today Subaru has today launched the Subaru Impreza WRX STI Spec C on to the Japanese market. Subaru are building just 900 Spec C cars which feature a number of improvements over the already available STI spec. Subaru has dropped the weight – by an undisclosed amount – by fitting a smaller battery, aluminium bonnet and laminar glass at the front and sides.
Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Woken up to snow? Go grab a new Land Rover Freelander!
Fri, 18 Jan 2013Land Rover want you to know that if you’ve woken up to snow – and you want a 4×4 now – the Freelander 2 Black & White is a stock car. There are times of the year when it’s cheaper to buy certain types of cars, and times of the year when they get a bit pricey. The height of the summer is the best time to grab an SUV and the depths of a snowy winter the best time to grab a soft top.