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One Lap of the Web: We missed April Fools'

-- Yesterday was April Fools' Day, a holiday known in some cultures as "April 1st." We chose to ignore the staid, unamusing fake press releases touting everything from Ford C-Max charcoal grilles to Audi sushi to BMW's annual efforts. ("The Ultimate Sleeping Machine" is what Web commenters will inevitably post in an effort to deride the upcoming 2-series.) But Petrolicious did a tasteful video of a certain moneyed purist's most prized vehicle, a car with all the panache, style, and passione that only its beautiful curves could convey. The folks at Petrolicious begged for a ride in this dangerously exciting speed machine, and by Jove, they got it.

Audi RS3 Revealed

The Audi RS3 arrives - a year after we expected it This took a bit longer than we expected. Back in September 2009 we reported that Audi would be taking a very hot A3 – the Audi RS3 – to the Frankfurt Motor Show. We heard that courtesy of an Audi dealer in Cape Town who Tweeted that they were looking forward to seeing the Audi RS3 at Frankfurt.

BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.