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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Ford Everest concept

Ford has unveiled its new Everest SUV concept at a Go Further event in Sydney, Australia. It's set to challenge other cars such as Holden's Colorado 7 and the Mitsubishi Challenger. Created by Ford's Australian design and production development team, the concept – a seven-seat version of the Ranger ute (pickup) – previews an SUV that's likely to be on sale within the next two years.

Webinar: Simplified and fast high-end 3D with RTT DeltaPix

The production of images and videos based on 3D data has become a standard routine for designers, engineers, and sales and marketing professionals. RTT DeltaPix aims to make production seamless and efficient by allowing as existing 3D models can be used as is. This complimentary webinar from CDN and RTT explains how you can bring your products to life, explore design concepts and communicate their intent with internal stakeholders, customers, and partners.