Mazda Rx8 Rx-8 Tpms Tire Pressure Monitor Fe01-37140 Fe0137140 on 2040-parts.com

Michelin Challenge Design 2010

The Michelin Challenge Design is an innovative and progressive way for Michelin to actively support the automotive design community. The program finds its inspiration from Michelin's corporate mission of providing better and safer mobility for the future. The international design competition, now in its ninth year, offers participants from around the world a forum to share their passion and ideas.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Driven: Renault Megane Coupe concept

Renault design this century hasn't exactly met with universal approval. The Vel Satis, though radical, was largely unloved. The Avantime lasted only a couple of years in production.