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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

EyesOn Design Awards 2010

Outstanding achievement in automotive design was recognized at the fifth annual EyesOn Design Awards held at the 2010 NAIAS in Detroit in January. Top honors were awarded to the GMC Granite urban utility vehicle in the Best Concept Vehicle category, and the Audi A8 luxury sedan for Best Production Vehicle. Frank Saucedo, Director of GM Design's California studio, and Clay Dean, Executive Director GM Advanced Global Design, accepted the award for the GMC Granite Concept and acknowledged the importance of recognition from their design peers.

Pininfarina reveals New Stratos

Pininfarina has revealed a one-off supercar called the New Stratos for German collector Michael Stoscheck. The car has a 4.3-liter V8 and is meant to channel the spirit of the legendary Lancia Stratos rally car of the 1970s. It was shown on Monday on the Paul Ricard circuit at Le Castellet.