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Lamborghini Gallardo replacement touted for Frankfurt motor show debut
Fri, 14 Jun 2013September's Frankfurt motor show will see Lamborghini cap its 50th anniversary celebrations with a new concept car. The concept previews Lamborghini's upcoming replacement, sources close to the Italian supercar maker said. Rumor has it the car will be called the Lamborghini Cabrera.
Nissan LEAF EV does 367mpg!
Tue, 11 Aug 2009Nissan are claiming their LEAF will do 367mpg, in response to the claim that the Chevy Volt will do 230mpg! As we said, it’s all pretty meaningless. Like comparing apples and oranges.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.