Melling J-2083 Lifters (set Of 16) New on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Volvo and Polestar offer post-sale software upgrades

Volvo's performance arm, Polestar, will offer software upgrades for the T6 and 2.5T engines that will increase horsepower and torque. The upgrade should calm Volvo fans who missed out on the limited-edition Polestar C30. For the T6 engine in the 2010 Volvo XC60 and 2009-2010 XC70 Polestar will offer a bump in output from 281 hp to 311 hp.

2012 Jeep Wrangler Freedom edition debuts

Freedom isn't free; it costs exactly $29,065 for two doors and $31,570 for four doors. That's the cost for the 2012 Jeep Wrangler Freedom edition, which is available in red, white and—you guessed it—blue. It also has military-inspired decals on the hood and rear fenders.