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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

First Sight: Infiniti Emerg-e

It's a month before the Geneva motor show and amongst the usual pre Motor Show commotion I receive a string of cryptic emails about an Infiniti electric sports car concept. The name Emerg-e is only revealed as I drive to the secret preview at Park Royal Studios in West London to meet the big three in design – global design director Shiro Nakamura, Francois Bancon of advanced design and head of Nissan Design Europe Victor Nacif. This is clearly a critical car for Infiniti.

Honda introduces dual-clutch hybrid transmissions

Honda explained its three new hybrid transmission options on Monday. There's one for small cars, one for plug-ins and one high-performance unit, which we assume will be in the next Acura NSX. Amazingly, none are continuously variable.