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BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

Audi RS Q3 concept

Audi is set to present its latest concept car, the RS Q3, at Auto China 2012. The concept has been developed around the theme of ‘dynamic performance', with Audi lowering its body by around 25mm as well as widening it with sharp detailing in an attempt to explore the potential of the Q3 model series. The concept's single frame grille is bordered by brushed and polished aluminum trim, while the black grille insert features honeycombs that are slightly offset to each other deeper inside to create a 3D effect.

BMW's Vision EfficientDynamics concept bound for Frankfurt

BMW has revealed a radical vision for its future performance-oriented models in a spectacularly styled concept car whose combination of M3-rivaling acceleration and Mini Cooper-beating fuel economy will likely make it one of the stars of this year's Frankfurt motor show. Called Vision EfficientDynamics, the one-off coupe is a mobile showcase for lightweight construction and plug-in hybrid drive technology, while featuring a variety of futuristic styling, packaging, aerodynamic, lighting and interior ideas under development at the German carmaker's heavily cloaked FIZ development center in Munich. Many of the concepts are planned for use on upcoming BMW road cars, including an exciting Z10 EfficientDynamics range-topping model due by 2015.