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Report: Interior Motives China Conference 2011 – Day 1
Sun, 17 Apr 2011Over 300 industry delegates gathered for the opening day of the annual Interior Motives China conference, which this year takes place in Shanghai, just a few days prior to the opening of the international auto show on Tuesday. Interior Motives is CDN's print magazine and this is its 4th annual gathering in China. The title of this year's conference is 'The challenge of being different: establishing a local design direction for China's maturing market', a pertinent topic now China has become the biggest new car market in the world.
So Cube ads aren't square, Nissan hires college kids
Mon, 23 Mar 2009To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.
Honda Civic Type R (2013) details at Frankfurt motor show
Tue, 10 Sep 2013The new Honda Civic Type R will, for the first time in Type R history, be powered by a turbocharged engine. That’s the news confirmed today at the 2013 Frankfurt motor show by Honda's European president, Manabu Nishimae, who announced the new hot hatch would employ a turbocharged 2.0-litre engine. What has Honda officially announced about the Civic Type R at Frankfurt?