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Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

Mazda Hakaze concept: first official pictures

By Tim Pollard First Official Pictures 05 February 2007 12:02 Mazda Hakaze: the lowdown Mazda claims to have reinvented the 4x4 with this new banana-coloured Hakaze concept at the Geneva Motor Show next month. It's a crossover with a twist, mixing the best bits of coupes, roadsters and SUVs, apparently. It's also, worryingly, designed to appeal to a very definite demographic: kite surfers aged between 30 and 40.

Lincoln aims at luxury crossovers with MKT

In an effort to grow the brand to customers who normally buy imports, Lincoln will offer up a full-size crossover, the MKT, that is due in dealerships in late summer. We saw the Lincoln MKT at the Detroit Auto Show. As sales of full-size sport/utility vehicles decline--Lincoln says industry-wide sales are down 5.2 percent for 2008--sales of crossovers are growing.