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Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
Citroen Survolt (2010) at the Geneva motor show
Tue, 02 Mar 2010Citroen had a genuine surprise at the 2010 Geneva motor show – the sleek Survolt sports car concept. Well, the pair shared the same rotating plinth on Citroen’s stand but that’s about it. Whereas the Revolte concept (revealed at the 2009 Frankfurt motor show) was a plug-in hybrid supermini, the Survolt is an all-electric sports car.
Lamborghini Huracan racks up 700 orders ahead of a Geneva debut
Thu, 13 Feb 2014The new Lamborghini Huracan (pictured) secures 700 orders before a public debut The new Lamborghini Huracan – the long-awaited replacement for the Lamborghini Gallardo – was revealed just before Christmas and has been doing a tour of private reveals to Lamborghini faithful around the world. Those private presentations look like they’ve been quite a success, with Lamborghini reporting 700 secured orders for the Huracan already – half the average annual orders of the Gallardo in just a month – before it’s even been publicly revealed. With styling that owes more than a passing nod to the Aventador, 602bhp from its 5.2 litre V10 and 4WD, the Huracan is an appealing mid-engined supercar from Lamborghini, especially has Lamborghini seem to have worked hard to increase the quality of construction and materials used.