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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Mazda MX-5 GT: A rather warm MX-5

The track only Mazda MX-5 GT Back at Frankfurt in 2009, Mazda revealed an MX-5 which had been put on a serious diet – the Mazda MX-5 Superlight – but which was sadly just a concept. And now we get a super-light MX5 that isn’t a concept but also can’t be bought for the road because it’s a track car – the Mazda MX-5 GT. MX-5 lovers the world over weep.

Brits taking risks abroad

THOUSANDS of British drivers risk breaking down or paying an expensive repair bill while on holiday in Europe. More than a quarter of UK drivers head to the continent without checking their car or having it serviced in preparation for a long journey. The Institute of Advanced Motorists (IAM) found 33% of drivers make no effort to check their car, motorbike or motorhome before going on holiday.