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Baby Rolls-Royce named as Ghost

By Ben Pulman Motor Industry 20 April 2009 09:00 Rolls-Royce has revealed that its new sub-Phantom saloon will be called Ghost. The announcement was made by Rolls CEO Tom Purves at a press conference held at the Shanghai motor show this morning, and he also teased at other future models that will bear the Ghost name. RR4 was just the codename for the ‘baby’ Rolls, as it was the fourth model in the new-generation of cars under BMW ownership (after the Phantom, Phantom DHC and Phantom Coupe).

Jeep teams up with rocker Lenny Kravitz

Lenny Kravitz is going beyond radio play to bring his latest track “Rock Star City Life” to the masses. He's joining the crew of musicians and celebrities showing up in the new Chrysler commercials. The Grammy winner and longtime Jeep driver is hawking the Jeep Wrangler in a campaign in which the single is heard, and it shows Kravitz navigating an off-road course.

At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.