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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Daihatsu Pico

The second of Daihatsu's entourage of models is the Pico. Following the layout of a two-seat quadricycle, laid out by the Twizy, the Pico has been developed as a vehicle ‘offering the appeal that only a compact car can provide to accommodate social and environmental changes such as the aging population, regional locations and delivery businesses'. The Pico features an LED central belt that circles the vehicle, relaying information such as the Pico's speed to pedestrians and other road users.

Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) starts European sales

The Mitsubishi Outlander PHEV (pictured) now on sale in Europe The Mitsubishi Outlander PHEV landed officially at the Paris Motor Show in 2012 – preceded by a number of concepts before Mistubishi was happy – as a plug-in hybrid from Mitsubishi. Mitsubishi had promised the Outlander PHEV would go on sale in 2013 so, by the skin of their teeth, they’re starting to roll it out in European markets with the Netherlands up first followed by the Nordic countries – and the UK somewhere down the list. With 12,000 orders for the Outlander PHEV in Europe already, Mitsubishi are assured of a decent level of sales for their PHEV SUV, although those sales are driven by the daft tax breaks on offer for ‘green’ cars more than anything else.