Mercedes 250c Hub Caps on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

Fancy driving Hyundai’s Hydrogen ix35 Fuel Cell?

As part of the European Hydrogen Road Tour, Hyundai are offering members of the public the chance to drive the ix35 FCEV. As we revealed back in August, the Hyundai ix35 FCEV – Hyundai’s hydrogen-powered electric ix35 – is going in to production before the end of 2012, the first proper production fuel cell vehicle…in the world. The initial production run is small – just 1,000 cars – but Hyundai are planning to put the ix35 FCEV in to full production by 2015, by which time they’re hoping there will be a viable hydrogen refuelling infrastructure in place.