Mercedes 2x Head Light Reflector W108 W109 W111 W113 on 2040-parts.com

Fiat 500L gets a helping hand from P Diddy (video)

Sean ‘Diddy’ Combs gives Fiat a helping hand with the 500L Fiat has done well to convince a trendy section of American car buyers that the Fiat 500 is a funky, cute and desirable runaround – especially if you live in the city. But having effectively put all their eggs in the 500 basket, they have the problem of convincing sceptical US car buyers that the much bigger Fiat 500L is an appealing – and much more practical – proposition for families. So Fiat has enlisted Sean Combs (P Diddy, Puff Daddy, Diddy or whatever moniker he’s using this week) to give the Fiat 500L a bit of much needed profile.

Rosberg & Hamilton make it a Mercedes front row: Spanish Grand Prix (2013)

Maybe Lewis Hamilton wasn’t as daft as we all thought jumping ship from McLaren and heading off to Mercedes F1. When we all thought the Mercedes F1 team didn’t have a chance of doing anything special in 2013, Hamilton and Rosberg have proved the 2013 car is a strong contender, and in final qualifying for tomorrow’s Spanish Grand Prix they’ve locked out the front row. Hamilton’s team mate Rosberg beat him to pole position – his second pole in a row – with Red Bull’s Vettel having to settle for third place alongside Kimi Raikkonen’s Lotus.

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.