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Glendale, California, US
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BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.
Holden shows Efijy concept at the Australian International Motor Show
Wed, 02 Nov 2005Holden's designers and engineers have delivered a knockout showcar at last month's Australian International Motor Show in Sydney. The Efijy (effigy - n. a stylistic representation of someone or something famous) is a stunning nod to the classic 50s FJ Holden with steroid-fed hot rod lines.
Lotus to create 100 new jobs (2013)
Thu, 01 Aug 2013Lotus is bouncing back from the five-car plan debacle that saw its CEO Dany Bahar dismissed for professional misconduct, and an ambitious plot to launch a Porsche-slaying five-car range go up in smoke without so much a test mule spy shot. The Norfolk-based outfit has announced today the creation of 103 new jobs to meet rising demand not just for its cars, but the brand’s legendary car set-up skills too. It follows a £100m investment from parent DRB-HICOM earlier in 2013.