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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Ford B-Max set for Geneva 2011
Fri, 10 Dec 2010The Ford B-Max crossover, based on the Iosis Concept (pictured), will debut at Geneva 2011 The Ford Fusion arrived in 2002 as a stretched version of the Ford Fiesta – a mini MPV. And for a while it did pretty well in the sales charts, reaching a peak in 2007 as second only to Vauxhall’s Meriva. But its slide since then has been significant and last year it languished in fifth place with sales of 30,000.
Subaru BRZ
Thu, 01 Dec 2011Subaru's long-awaited BRZ finally surfaced in production format at Tokyo. After the BRZ-STi of LA two weeks ago, the production car loses the iconic Subaru high-level rear wing and other ‘go-fast' parts for an aesthetic close to the production ‘86' from Toyota. The cars low front end, thanks to its low-mounted boxer engine, boasts flared arches whilst the DRG features a large grille and accompanying lower bumper vents that differ from the 86.