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Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Fiat's U.S. sales increasing with new ads, 500 Abarth interest

After a slow start, Fiat 500s are starting to move off of dealer lots, according to an article in the Detroit Free Press. Fiat executives claim that the public debut of the 2012 Fiat 500 Abarth at the Los Angeles auto show and some provocative advertising have led to increased interest in the Fiat brand. February was the best sales month yet for the model that Fiat chose to reintroduce Americans to sub-$100,000 Italian cars.

2012 Pinto Stampede to benefit the Wounded Warrior Project

The second-annual Pinto Stampede will take place May 17-20, beginning at Bristol Motor Speedway in Tennessee and ending in Summit Point, W.Va., at the Jefferson 500. For those keeping track, that's 600 miles in a car that some would have you believe is little more than a rolling Molotov cocktail. For the second time, the Pinto Stampede will benefit the Wounded Warrior Project, an organization that aims to “honor and empower wounded warriors” of the U.S.