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GM cuts Facebook ad spending, but Ford steps on the gas
Wed, 16 May 2012On the eve of Facebook's wildly anticipated initial public stock offering, General Motors said May 15 that it will stop buying advertisements on Facebook--about $10 million a year--but "remains committed" to the social network as part of "an aggressive content strategy with all our products and brands." In other words, GM will not pay Facebook for ads but will continue to maintain content, for which Facebook doesn't collect revenue. News of the decision was reported in The Wall Street Journal. But GM's position is far from universal.
GM moves Korean design studio to Seoul
Tue, 20 Apr 2010General Motors is moving its Korean advanced design studio from Incheon to the trendy Gangnam district of Seoul. The studio, one of 10 design studios worldwide for GM, employs 30 designers. It has prime responsibility for GM's small cars, such as the Chevrolet Aveo, Spark and Cruze.
The Designers Pt3 – Gert Hildebrand, Qoros
Fri, 23 May 2014Car Design News launched its first ever Car Design Review yearbook at the Geneva motor show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Gert HildebrandRole Head of design QorosAge,nationality 60, GermanLocation Munich & ShanghaiEducation Braunschweig University of Art & RCA "Personally 2013 was a fast-running year.