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Lamborghini turns Black Cab for a day

HAVE YOU ever seen a Lamborghini taxi? Probably not, but for one day only the brains behind the new Pure Rally initiative turned a Gallardo supercar into a London Black Cab. Londoners and tourists alike were able to hail the 201mph 'Lambo Cab' on Wednesday April 23, as part of a publicity drive to promote a new, more affordable kind of pan-European car rally adventure.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Jaguar XKR (2010 / 2011) Ultimate Special Edition – the Video

The 2010 Jaguar XKR - with all the options - the Video Earlier today we reported on the (very) minor changes to the Jaguar XK range as a whole for 2010/2011 and also on the very appetising changes Jaguar has introduced for the XKR for the new model year. The changes include the addition of a couple of option packs which make the Jaguar XKR a more hardcore car than it has been to date. These changes have probably come about after Jaguar played with the XKR to produce a Lime Green hot version for last year’s Goodwood Festival of Speed, and the option of graphics on the side certainly owe their existence to the Goodwood Special.