Mercedes-benz E 320 Sedan Car Cover 2002 2003 2004 2005 on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Jaguar C-X16 WON’T be the Jaguar XE

Jaguar C-X16 won't be the Jaguar XE It’s been revealed that the new smaller sport car from Jaguar – the C-X16 Concept – won’t be called the Jaguar XE. The Jaguar C-X16 Concept – a new smaller sports car based on the next generation XK platform – was revealed at last year’s Frankfurt Motor Show, and although we were a little underwhelmed with the design – there is nothing wrong with it, it just didn’t seem to move Jaguar’s design language on – we loved what was on offer. What we did think – in common with just about everyone else – is that Jaguar would make their new Sports car the Jaguar XE, evoking memories of the original E-Type in the process and fitting in with the current Jaguar nomenclature quite well.

Dacia parades machine gun-equipped Duster

THE ROMANIAN military has apparently displayed an armoured and machine gun-equipped version of the humble Dacia Duster 4x4. The army-grade Duster has been given a degree of bulletproof plating, as well as under-body armour for the most vulnerable areas like the engine and fuel tank. However, it’s the remote-controlled machine gun mounted on the roof that’s sure to raise the most eyebrows.