Mercedes Benz E-class W-211 Rear Bumper Side Moulding on 2040-parts.com

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Fiat Panda Aria and Grande Punto Abarth SS concepts

By Guy Bird Motor Shows 17 September 2007 02:50 Aria goes green, Abarth gets sporty, 500 goes large… Fiat’s signature white stand featured both ends of the car spectrum: From the eco Panda Aria concept to a new even sportier version of the Grande Punto, the Abarth SS prototype. It arguably had the best show stand gimmick at Frankfurt too – a giant Fiat 500 model the size of a two-storey building housing a monorail on which punters could ride life-size 500 cars around its innards – entered through the giant 500’s wheel arch. Anyway… what about this eco Panda thingy… Oh yes, the Fiat Aria ‘concept’ is subtle like that.

Deloitte interviews 677 'millenials,' concludes they're broke

Until artisanal, sustainable, locally sourced craft-beer bars can upend themselves from their Brooklyn brownstones and directly to your Park Slope loft entrance, it turns out that today's youthful generation will still need to buy cars to get places. In fact, they might even be picky about what they spend time in, which means that young people, even "millennials," are doing research on cars and forming their own opinions as smart consumers. Hey, doesn't that sound familiar?