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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

U.S. auto sales continue to plunge in February

February sales for each of the top six U.S. automakers plunged more than 37 percent in February--the worst month since December 1981. "We are in an automotive depression amid 'The Great Recession,' " Standard and Poor's analyst Efraim Levy said in a report.

NTSB calls for nationwide ban on use of mobile electronic devices while driving

The National Transportation Safety Board (NTSB) has called for a nationwide ban on the use of personal electronic devices while driving. “According to NHTSA, more than 3,000 people lost their lives last year in distraction-related accidents,” said NTSB chairman Deborah A.P. Hersman.