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Audi A3 e-tron (2015) to launch Audi’s plug-in hybrid attack

Audi’s first plug-in hybrid will hit the UK by 2015, with the electric-assisted drivetrain installed in the A3. E-tron versions of the next-generation A4 and Q7 will follow, as Audi gets serious about plug-ins, and takes the fight to BMW’s forthcoming range of ‘born electric’ i cars. Audi A3 e-tron: the full lowdown Audi UK’s number-crunchers have been trying to calculate the market’s size, to estimate potential demand and help shape the A3 e-tron’s spec.

Redesigned 2012 Toyota Yaris starts at $14,875; Sequoia, Tundra and Sienna prices up slightly

The base price of the redesigned Toyota Yaris small car starts at about $1,000 more than the current car. Meanwhile, prices are only slightly changed for the 2012 Toyota Sequoia, Tundra and Sienna models. The 2012 Yaris subcompact stickers for $14,875, including shipping charges, for the L-grade, three-door hatchback with a five-speed manual transmission.

BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.