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Porsche 960 supercar confusion

Porsche 960 - will sit below the Porsche 918 Spyder The Porsche 960 is a mid-engined Porsche supercar heading for production in 2015 and aimed at the Ferrari 458.  Now firmly in the bosom of the VW Group, Porsche is forging ahead with its plan to dominate every expensive ‘Sporty’ niche on the planet – a bit like Audi, but at a higher level. One of the new models we know about – or are almost certain we know – is on the way is a Ferrari 458 and McLaren MP4-12C competing Porsche 960. The venerable Georg Kacher talked about the Porsche 960 in Car Magazine last year and his utterings made much sense.

Car-sharing programs hit the big time

Rental-car company Getaround introduced its business plan for “peer-to-peer car sharing” on May 24 at the Tech Crunch Disrupter conference in New York City. Unlike other car-renting and car-sharing companies such as ZipCar, Getaround works by connecting potential car renters with willing car owners via an iPhone app. All Getaround vehicles are privately owned.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.