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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New Ford KA Concept revealed

New Ford KA Concept revealed The current Ford KA really hasn’t been an overwhelming success for Ford – unlike the original KA – and there was a point where Ford were considering scrapping the KA altogether. But common sense has prevailed in a car buying world that is seeing more and more downsizing, so Ford is planning a new KA – expected to arrive for the 2015 model year – but, unlike the current KA, it won’t be a shared venture with the Fiat 500. Instead, it seems Ford are planning on using the previous generation Fiesta platform to underpin the new KA and offer a proper Ford city car rather than a second-rate Fiat 500.

The AutoWeek List: Top 10 favorite engines available now

1. Audi 4.2-liter V8 Specs: 420-hp, 317 lb-ft Found in: Audi R8 Our take: One the most flexible performance V8s available. 2.