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McLaren P1 gets an Arctic shakedown (+video)

So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.

Hyundai Scrappage – amazing trade-ins

Jaguar XJS - traded for a Hyundai i10 under the Scrappage scheme But it does seem to be producing good results for Hyundai, with their Hyundai i10 flying out of showrooms. Which is no real surprise. The £2,000 Scrappage allowance is a big chunk of such a cheap car, and is probably achievable for a high number of owners of ‘Clunkers’.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.