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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

New Audi A1 Sportback: The Five-Door A1 arrives for 2012

Audi reveals the new A1 Sportback 5 Door With almost two years of sales of the ‘Only Premium Car in its Class’ (Audi’s assertion), Audi has revealed the more practical version of its smallest car – the five-door Audi A1 Sportback. Visually, the five-door A1 looks just the same as the three-door A1 – with the obvious addition of a pair of back doors – but Audi has managed to 6mm in height and width which, they say, improves room in the back. Which it may, but as the length and wheelbase remain the same it won’t do anything for legroom.

Porsche Panamera – Promo Video

Porsche has released a new Video of the Porsche Panamera But with the first Panameras getting out on the road, and the Porsche Panamera launching in the UK (Porsche Panamera UK prices) in September, Porsche has released a promotional video showing a ‘Day in the Life’ of its new 4-door coupe. The Panamera comes in three flavours to start with – the Panamera S (V8), the Panamera 4S (V8) and the Panamera Turbo (V8 Turbo) – with prices starting from £72,266 and rising to £95,298. But that’s just the start.