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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Las Vegas Motorcycle Auctions show strong results, easy access

Results are in for Bonhams fourth annual Las Vegas motorcycle auction, and the ancient British firm sold a whopping $3.3 million worth of motorcycles at its Thursday night event at Bally's on The Strip, with some fairly high-dollar bikes setting records. One of the Ducatis from the Silverman Museum Racing Collection lead the field, as it no doubt had on the track back in its day -- with a record $175,500 hammer price after what Bonhams called “spirited bidding.” The 1978 Ducati 900 NCR was in great shape after its spirited competition life. Next-highest seller was a 1940 Harley-Davidson EL from the Pierce Family Museum Collection that sold for $159,000.

Ferrari World Abu Dhabi: more news and pictures

The Formula 1 circus has descended upon Abu Dhabi for the finale of the 2009 championship this week, and when the GP crowd returns in 2010 alongside the track will be Ferrari World, a Ferrari-influenced theme park. It's been delayed slightly, but CAR Online has the latest update on the potentially record-breaking theme park being built next to the F1 circuit on Yas Island. According to the designers, not only will Ferrari World be the largest indoor theme park on Earth, but it will also house the fastest roller coaster.