Mercedes Benz W201 W126 W202 W210 Central Locking Vacuum Air Pump Repair Motor on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Infiniti to enter Australia. Will the Ozzies notice?

Infiniti to market their cars in Australia from 2012 It’s quite hard to believe, but Infiniti has been ‘Entering’ the UK market since 2009. We think. Although they did keep putting back the launch and revising their plan to have 14 dealerships in place by the end of that year.

Lexus NX 200t F Sport first look

We got an early look at the Lexus NX 200t F Sport in production trim 10 days ahead of its world debut at the Beijing auto show April 20. The luxury compact crossover will also be on display at the New York auto show but only during the public days. The Lexus NX 200t is a slightly less racy looking version of the LF-NX Turbo concept shown at Tokyo.