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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

BMW Classic Center opens to customers

Great news for vintage BMW owners: The German automaker has opened its Classic Center to customers. BMW says global demand for its vintage cars and motorcycles is growing. Its 200 clubs have about 200,000 members, and the company estimates there are 600,000 classic BMWs on the road--and those are just the ones the company knows about.

Who’s Where: Peter Horbury appointed Senior Vice President Design at Geely Group

Peter Horbury, presently Vice President of Design at Volvo Car Corporation, is set to join a growing roster of design directors who have relocated to China – the most recent being Gert Hildebrandt who was appointed Design Director at Chery Quantum Auto Co. (a joint venture between Chery Automobile, China's largest independent car manufacturer, and Israel Corp.) earlier this year. Horbury, who will be taking up a new position as Senior Vice President of Design at Geely Group, will be based in Sanya, in the Hainan Province of China.