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Audi A1 S line Style Edition adds value to S Line

The Audi A1 S line Style Edition (pictured) joins the A1 range Audi, as we know, likes to fill every niche it can with new car product, and it also loves to fill in any gap it perceives in its model trim lineup. So the bean counters at Audi have decided that there’s a hole in the A1 range for a car that’s a bit better equipped than an A1 S Line, but not quite as good as the A1 Black Edition. So say hello to the Audi A1 S line Style Edition.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Mazda CX-5 is born from the Mazda Minagi Concept

Mazda CX-5 - the Mazda compact SUV Back at the Geneva Motor Show this year Mazda pitched up with the oddly named Mazda Minagi Concept, a compact SUV which we said would arrive in showrooms as the Mazda CX-5. And it is. Mazda has announced that the CX-5 will be going in to production and that we will be seeing a production-ready version at Frankfurt in September, which suggests that the CX-5 will be in a showroom near you in early 2012.