Mercedes Mercedes 300e Engine Brain Box 124 Type, Electronic Control Module; 3 on 2040-parts.com

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Infiniti signs F1 deal with Red Bull Racing

Infiniti is going racing. Sort of. Nissan's luxury arm has signed a high-profile two-year partnership deal with current F1 champions Red Bull Racing.

Rolls Royce for the People – China’s Geely builds a RR Phantom

The Geely GE - A Chinese Rolls Royce! Plagiarised cars are not new. China has been making them for years (to the ongoing consternation of  Western car makers), and Mitsuoka in Japan make a whole range of cars that ‘pay homage’ to classic cars of the past.