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Audi Sport quattro laserlight concept heading for 2014 CES

Audi Sport quattro laserlight concept heading for 2014 CES The Consumer Electric Show (CES) in Las Vegas is rapidly turning in to a showcase for some of latest electronic gizmos on cars, and the 2014 Show will see a new version of the Audi Sport Quattro Concept complete with Laser Lights. The Sport Quattro comes with a pair of low-profile trapezoidal elements, with the outer one generating the more familiar matrix LEDs for low beam whilst the inner one laser light for high beam, which offers three times the luminosity of LED high beam and can light up the road for 500 metres ahead. Apart from the clever laser headlights, the Sport Quattro Concept seems to be the same as the one Audi revealed at the Frankfurt Motor Show last year, apart from a new paint job in Plasma Red and the laser lights.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Hyundai ix35 at 2009 Frankfurt motor show

Hyundai ix35: Korea's replacement for the Tucson SUV By Tim Pollard First Official Pictures 25 August 2009 12:27 Farewell Tucson, the new Hyundai ix35 is unveiled today. Due to be shown at the 2009 Frankfurt motor show, the new ix35 is the Koreans' latest crossover and will land in UK showrooms in spring 2010. Hyundai heralds its new 'fluidic sculpture' design language; we say it looks jolly slick, and not a little unlike Ford's Kuga junior SUV.Hyundai ix35: the new lookThe styling touches of note include the hexagonal grille, which is spreading across the faces of Hyundai's rapidly refreshed model line-up.