Mercedes Power Antenna Switch 0008206910 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

1961 Jaguar E-Type ‘Barn Find’ sells for £110k

Rarity is all in the classic car world, which is one of the reasons why the early, pre-Fiat Ferraris command huge prices (there were only 33 Series 1 Ferrari 250 GTOs built and you would now have to pay north of $40 million for one) and why the E-Type – glorious and desirable though it is – commands a fraction of that. In fact, you can pick up a very decent E-Type in good condition for as little as £50k, and even E-Types that have been fully restored and with low mileage don’t often break the £100k barrier. So why has this tatty 1961 flat-floor E-Type sold for £119,020 at Bonhams auction at the RAF Museum in Hendon?

Ford Mondeo Vignale revealed – it’s back to the days of Ford Ghia

The Ford Mondeo Vignale (picture) has been revealed as Ford’s new range-topper Mainstream car makers have always tried to add some glitz and gloss to their models by tagging on a badge they thought made their cars more exclusive. Like Ford with endless ‘Ghia’ models sitting at the top of the Ford range after they bought Ghia of Turin in 1970. Ford continued to use the Ghia badge to mark out its best-equipped models until very recently (you could still buy a Fiesta Ghia as recently as 2008) but they finally dropped the badge and moved their top of the tree badge over to the ‘Titanium’ moniker.