Mercedes R Class Rt Rear Inner Door Panel on 2040-parts.com
Knoxville, Tennessee, United States
Door Panels & Hardware for Sale
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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Middlecott Sketchbattle Experiment contest pits auto designers against Detroit talent
Thu, 09 Jan 2014Local creative and design talent from outside and inside the car industry will go head-to-head in a multi-round competition for the title of Sketchmaster in the Middlecott Sketchbattle Experiment (MSBE). To be held at an underground afterparty for the Auto Show Charity Preview on 17 January at the Kunsthalle Museum in Detroit, the self-styled car design fight club will be attended by industry leaders, designers from Ford, GM, Chrysler, Toyota and Tier One suppliers. Car enthusiasts, artists and designers from around the globe will also be present.
Lotus CEO Dany Bahar on the crisis at Lotus Cars
Tue, 17 Apr 2012Lotus chief executive Dany Bahar has laid bare the business position at Lotus Cars since the takeover of parent company Proton by Malaysia's DRB-Hicom. Norfolk's sports car maker has been buffeted by rumours of financial crisis and looming collapse since development was frozen by the new owners (click here for our coverage of the crisis at Lotus. CAR scored an interview with Bahar at the Hethel headquarters yesterday afternoon. He was abroad at the time of last week's media maelstrom, when rumours and slurs flew around about the state of Lotus's finances.