Mercedes Steering Wheel Black W109 W111 W110 on 2040-parts.com

Camaro convertible to pace Indy 500

The 2011 Chevrolet Camaro SS convertible will serve as the official pace car for the 100th Indianapolis 500. This is the 22nd Chevrolet and the seventh Camaro to pace the Indy 500. The special-edition car goes to auction at Barrett-Jackson in Scottsdale, Ariz., on Jan.

CONFIRMED: McLaren P13 will arrive in 2015 to take on Porsche 911 & Audi R8

McLaren has confirmed the McLaren P13 will arrive in 2015. The original plan for McLaren’s new range of supercars was that the 458-bashing 12C would arrive first (which it did) followed by a more affordable mid-engined car – think nearer £100k than £200k – to mop up sales from the Porsche 911 and Audi R8. But McLaren decided they should get the P1 out before the P13 so they could give their dealer network a nice halo model, and go head-to-head with LaFerrari and the Porsche 918 Spyder.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.