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Crunch watch October 09: the auto industry in crisis

Tuesday 20 October 2009• Honda's CEO said he would consider launching electric vehicles for sale in Europe, Japan and the USA in a possible change of strategy for the Japanese car manufacturer (Automotive News, subscription required)• Ford 59-plate car sales up by 22% in September ‘09 compared to the same month last year. Ford claims a 14.8% share of total new car sales for the same period (Ford)• Porsche, VW and Daimler all sent top executives to the Shanghai motor show in April, but chose to snub the Tokyo motor show this week. The news comes as China’s automotive market is set to become the world’s largest (Bloomberg)• Toyota enters the Korean car market, challenging the 72% market share owned by Hyundai Motor Co (Bloomberg)  Monday 19 October 2009 • The organisers of the Geneva motor show claim that 'all of the major manufacturers have already confirmed their participation' for the March 2010 event (Geneva Palexpo)• Jaguar is auctioning off the first XJ off the line to raise £1m for the NSPCC children's charity.

Audi A2 EV won’t make production – but you knew that

Audi has revealed that it’s dropped plans to put the A2 electric concept – first revealed at Frankfurt 2011 - in to production. Back in June 2012 we reported that the Audi A2 EV wouldn’t make production as Audi had decided that the market simply wasn’t there for a £40k electric city runaround. Now that appears to have been confirmed by Audi in conversation with Autocar.

The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.