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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Jason Castriota to head Saab Design

When Car Design News spoke to Jason Castriota about the new design consultancy he had set up in New York and Turin back in March, the designer told us he was working on a very exciting automotive project that he couldn't talk about at the time. It turns out that automotive project was for Saab, as last week the Swedish automaker announced it had hired Jason Castriota Design to oversee the development of a new generation of Saab products – the first to be completed under the tenure of its new owners, Spyker. Castriota's new appointment marks the shift from Saab's former position – where the brand was an integrated company within GM – to its newfound placement as an independent automaker, with Castriota essentially filling the role previously occupied by Mark Adams, GM Europe's Vice President of Design.

Hyundai i30 3-Door looks good: Paris 2012

The public debut of the slightly racy looking Hyundai i30 3-Door at the Paris 2012 shows it to be a convincing looking car. Sleeker and more sporty looking than its five door sibling, the 3-door i30 (we’ve said it before, it should be i30 Coupe) offers all the well-built, well thought out and decent looks of the 5-door version, but with a bit more panache. What it’s crying out for, though, is something a bit more interesting under the bonnet and the option of some nice alloys and a few subtle body modifications; perhaps a small spoiler at the back, some subtly bigger sills, more butch bumpers and a small ride height drop?