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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Mercedes GLK 'will come in right hand drive'

By Georg Kacher Motor Industry 15 April 2008 16:31 It´s still top secret, but there is a 99 percent chance that the new Mercedes GLK will be available in right-hand drive form by mid-2010. CAR Online has spoken to a senior engineer on the programme and has the inside line on Merc's junior 4x4 - a shrunken, and rather angular, mini M-class. It would be the first right-hooker M-B passenger car with 4-Matic, paving the way for future 4WD versions of the C-class and the next E-class.

Coda to price electric compact sedan at $44,900

Coda Automotive Inc. will begin delivering the first of its electric compact sedans in December priced at $44,900 before federal and state incentives. With federal incentives, the starting price will be $37,400, and with California state incentives, the price could be as low as $32,400.