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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

New Lotus Elan revealed

The new Lotus Elan I know, you’re starting to get bored and wondering how on earth Lotus can suddenly churn out a range of models that are seemingly poles apart from where they are, and expect it to be credible. But they’be done it. And they’re serious.

Lotus evolves with moving art

WITH VIDEO -- With five new concepts dotting its stand at the Paris motor show, Lotus demonstrated that it knows a bit about metamorphosis. Now, the automaker has collaborated with French artist Gerard Rancinan and writer Caroline Gaudriault for a moving art display for a VIP event in Los Angeles. Rancinan specializes in art of the human form while Gaudriault is a journalist by trade who has worked in Japan, Australia and France.