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Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Callaway introduces Camaro Z/28 SC652
Thu, 20 Mar 2014The paint on the logo of the Chevy Camaro Z/28 isn’t even dry yet, and American tuner Callaway is already licking its chops in anticipation. The company says it can take that already-badass Z/28 and boost it to 652 hp, hence the name. To get the extra power, Callaway adds an Eaton TVS2300 supercharger to the LS7, a liquid-to-air intercooler, bigger fuel injectors, carbon injector covers, high-flow intake, low restriction exhaust, embroidered floor mats, door sill panels, badging, plaques, a Callaway key fob and a three-year, 36,000-mile warranty.
Bugatti rolls out another ‘Legends’ Special – the Veyron Grand Sport Vitesse Black Bess
Fri, 11 Apr 2014It’s the Bugatti Veyron Black Bess No, Bugatti hasn’t named their latest Legends limited edition car – the Veyron Grand Sport Vitesse Black Bess – after Dick Turpin’s horse (well, not directly anyway), but after the Bugatti Type 18 – dubbed Black Bess – which was the Bugatti Veyron of its day. Only seven Type 18s were built – between 1912 and 1914 – and just three remain, with the one dubbed Black Bess (which did get its name from Dick Turpin’s horse) on display in the Louman Museum in The Hague and complete with its 5.0 litre four-cylinder engine good for 100bhp and a top speed of 100mph. The new Black Bess Bugatti is a Veyron Grand Sport Vitesse with 1184 ‘black’ horses, a 0-62mph of 2.6 seconds and a top speed of 233mph and comes with a carbon fibre body painted in black with gold highlights (and looking like a 1970s JPS F1 livery).