Mercedes W210 E-class Engine Motor Relay Wiring Wire Fuse Box Cover Lid Door on 2040-parts.com

McLaren MP4-12C is almost ‘Eco’ in America

McLaren MP4-12C - not a 'Gas Guzzler' How many miles to the gallon does the McLaren MP4-12C do? It’s not exactly the first question that pops out of the mouth of a prospective buyer. Much more likely is how much does it cost and how well does it go.

Lexus launches own Design Award contest

The first Lexus Design Award has been launched that gives the next generation of designers the chance of seeing their work showcased at next year's Milan Design Week. The theme of this global competition is ‘Motion', with Lexus looking for designs that respond to issues 
in daily life that relate to ‘Motion' as well as providing solutions. Two of the ten award winners will then develop prototypes with a renowned designer – either Sam Hecht or Junya Ishigami – acting as their mentor.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.