Mercedes W210 E320 Dome Map Light With Sunroof Switch on 2040-parts.com

Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

BMW i & BMW i1 – BMW i9 trademarked

BMW MegaCity Project i We’ve know for some time that BMW are working on a  sub-brand to launch a range of City Cars under the banner of ‘BMW Project i‘. We’ve assumed that this will end up being a revival if the Isetta name to badge up the BMW city runarounds. But it looks as if that’s not the case after a pile of new BMW trademarks were posted on the e90Post forum.

2013 Lotus Evora gets $68,285 base price

Lotus is adding its Intelligent Precision Shift automatic transmission to the supercharged version of the Evora for the 2013 model year. The automatic was available on the naturally aspirated Evora for the 2012 model year, while the Evora S offered only a six-speed manual. The base 2013 Lotus Evora carries a sticker price of $68,285 including $1,485 in destination, while the S model with the rear seats will sticker at $80,085.