Mercruiser 888927033 Shim, (.033) on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Lexus LF-Gh concept (2011) first official pictures

Lexus has released additional details of the LF-Gh concept, due to be unveiled at next week’s 2011 New York motor show. Unlike our earlier story, the latest information includes some clear images of the LF-Gh in its entirety… The Lexus LF-Gh concept looks angry from the front, doesn’t it? Indeed.

Volvo V40 (2012) first official pictures

This is the all-new Volvo V40, the Swedish car company’s latest rival to the Ford Focus, VW Golf et al. It will be officially unveiled at the 2012 Geneva motor show next month. Volvo is being particularly bullish about the prospects of its new V40, with Volvo president and CEO Stefan Jacoby claiming the new model ‘will give our toughest competitors a headache’.