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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

May sales slide 4 percent on rising fuel prices, tight vehicle supplies

U.S. light vehicle sales dropped 4 percent in May--the first decline since August--as rising gas prices, inventory shortages, higher stickers and economic jitters curbed demand. The pace of sales last month--11.78 million units on an annualized basis--was the year's lowest and marked the first seasonally adjusted total below 12 million units in seven months.

McLaren fires a shot across the bow of the Ferrari F70

McLaren MD Antony Sheriff has declared V12 engines a thing of the past. Just as the new McLaren F1 and Ferrari F70 are about to be revealed. Seemingly out of the blue, McLaren’s Managing Director, Antony Sherfiff, has declared V12 engines the stuff of automotive history.