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Mini Scooter E concept bike (2010) first photos
Thu, 23 Sep 2010We know that Mini has changed plenty since takeover by the Germans, but who’d have thought we’d ever see a two-wheeled Mini? That’s what BMW is unveiling today: the new Mini Scooter E Concept. As its name suggests, this takes the learnings from the Mini E electric car and applies them to a scooter for use around town.
75% of BMW 2 Series Active Tourer buyers will be new to BMW
Mon, 21 Jul 201475% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.
For new CAFE rules, automakers place high-stakes tech bets
Tue, 23 Mar 2010Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.