Mercruiser Bell Housing Bravo I Ii Iii 41646a9 on 2040-parts.com

Nanny Dearest: Active safety measures help to curb accidents

We complain a lot about electronic nannies here at Autoweek. They seem to step in to protect us just when things are getting interesting. Instead, we'd like to increase the skill quotient of drivers on the road.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

BMW ‘reveals’ new EfficientDynamics prototype

BMW has established a Web site called www.dontblogabouthis.com with the express purpose of revealing a prototype being used to test a new gasoline-electric driveline earmarked for a future sports car. It’s expected to be launched in 2012 as part of BMW’s EfficientDynamics program. Featuring two short videos and four photographs of a 6-series based prototype, the Web site provides no additional information about the prototype other than to suggest that the car in question is “more than a 6-series”and is “not in its final stage.” Close inspection reveals the matte black BMW mule has a new front end resembling that of the one-off EfficientDynamics concept revealed at last year’s Frankfurt motor show.